Oct. 23rd, 2010

Big Names

Oct. 23rd, 2010 09:58 pm
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Harlan David Sanders was a failed businessman (no fault of his own; his service station was bypassed by the new freeway). He took money from his first Social Security check and set about investigating whether anyone would like to franchise restaurants for the pressure-cooker chicken he'd been selling to travelers.

Maybe Duncan Hines had stopped by Sanders's gas station. Hines was a traveling salesman who liked to keep notes on the restaurants he visited along the road. He published a book about them.

"Hector" Boiardi was chef at the Italian restaurant he owned. His customers liked his spaghetti sauce and kept asking for bottles of it to take home. He had one problem, though; they kept mispronouncing his name. He said to say "Boy-ar-dee."

And Betty Crocker... they just made up.

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